Public practice

Standards before claims.

The rules used to keep representation, content, interfaces, and release evidence honest.

01

Representation

No invented clients, team, addresses, testimonials, awards, partnerships, or outcomes. Representative work is visibly labelled.

02

Content

Important statements have an owner and source. Educational notes distinguish methods from guarantees and include edge cases.

03

Accessibility

Semantic structure, keyboard operation, visible focus, contrast, zoom, reduced motion, errors, and representative assistive-technology review.

04

Data boundaries

Local tools explain browser storage. Forms do not claim transmission or receipt without a real endpoint. External providers are named when introduced.

05

Release evidence

Unique metadata, valid structured data, route integrity, browser widths, interactions, content depth, image integrity, and clean delivery packaging.